Strange as it may seem, our life is made up of a series of “sales presentations”. Sales may not be your gig, but if you’re the boss you’re making presentations everyday. Be it a pitch to your Board, announcing a policy change to employees, selling an idea to your spouse, or just trying to win others over to your point of view – you need to punch up your...

Improve Your Personal Life When you’re helping other people, you feel better about yourself. It is great to help other people in time of need. This is why there are high demands over the world. People are to their self and don’t care about their neighbor. However, there are many ways that you can help people without them being a burden on you. I will give...

Email Phishing Who hasn’t gotten an e-mail leading them to visit a familiar site where they’re being required to update their personal info?  The site needs you to affirm or update your passwords, charge card numbers, social security number, or even your bank account.  You realize the business name as one that you’ve done business with previously.  So,...

Success and Self Improvement Everything happens for a reason. And occasionally, one thing leads to some other. Rather than locking yourself up in fear and weeping over past grief, embarrassment and failures, treat them as your instructors and they’ll become your tools in both self improvement and success. So, when does self improvement get synonymous with success?...

Utilizing Google Adwords It’s a basic business belief that if you prefer to make revenue, you have to spend revenue. One great way of spending money for business increase is by advertising. Advertising pulls in the individuals because through advertising, they recognize that there’s such a company or product. With the correct sort of advertising, you are able...

A giant spider appearing on the monitor made meteorologist Kristi Gordon of Canadian news channel Global BC literally jump. And who could blame her? The spider on the camera lens was projected to gigantic size directly above her theoretical head. The other news anchors couldn’t understand why she couldn’t regain her composure, and now her reaction has gone...

The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they will...

The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any inbound linking. On the other hand, you...

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor text. This does...

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines index your page....

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating...

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for the term “Las...

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of reciprocal linking defies Google’s...